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Prasanna has passion for movies and is a walking encyclopedia on Marvel/ DC Universe. He creates operational efficiency by combining people, processes and technology to execute projects and day to day management for scaling business operations.

His past experience of research projects at Bhabha Atomic Research Centre (BARC) has helped him to design and create paid search algorithms for eBrandz’s proprietary bid management platform.

As an industry stalwart, Prasanna has been quoted extensively in media and has also conducted training sessions on Google Adwords and Paid search strategies.SEMPO and IAMAI (Internet and Mobile Association of India).