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Jingyi Li is a seasoned professional in insights analysis and marketing, currently serving as a Senior Insights Analyst at EBOS Group Limited since April 2021. Previously, Jingyi held positions as Marketing Lead at AskNicely and Project Management Intern at ByteDance, where significant contributions included the establishment of a project monitoring system that enhanced efficiency by 40% and the development of a new business model for Douyin's live streaming projects. Jingyi's experience also encompasses roles as Marketing Analyst at EBOS Group Limited, Marketing Intern at Johnson & Johnson, Account Executive at Publicis Groupe, and Television Director at CCTV+. Jingyi holds a Master of Science in Digital Management from the University of Otago and dual Bachelor's degrees in Advertising and TV Editing and Directing from the Communication University of China, Nanjing.