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Cheryl Tan Xue Er is a Senior Marketing Executive at ebm-papst SEA Pte. Ltd. since March 2019, responsible for developing and managing an SEO-optimized corporate website for Southeast Asia and conducting web analytics. Previously, Cheryl served as a Digital Marketing Executive, where key responsibilities included content development for social media channels. Prior experience includes roles as a Content & Social Media Marketing Executive at Danish Design Co. and a Speech Therapy Assistant at Thye Hua Kwan Moral Charities, where responsibilities involved creating therapy materials and guiding teachers. Additionally, Cheryl worked as an Editorial Assistant at Nanyang Technological University, focusing on journal management and subscriber relations. Cheryl holds a Bachelor’s degree in Linguistics & Multilingual Studies from Nanyang Technological University, completed in 2014.