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Paige Louw has a diverse work experience in the media industry. Paige started their career as a Media Planner/Strategist at Boomtown :: creativity.possibility from March 2008 to September 2013. Paige then joined Mindshare South Africa as an Implementation Planner/Strategist from October 2013 to June 2015, where they developed strategies and campaigns in collaboration with clients and creative agencies. Following that, they worked as a Freelance Media Planner for a few months in 2015 before joining Photo Paige as the Owner/Photographer from March 2011 to November 2018. In 2016, they joined Mindshare South Africa again, this time as an Implementation Planner, responsible for identifying and analyzing target audiences. Paige later served as a Client Lead at Mindshare South Africa from July 2018 to December 2018. Currently, they are working at Ebiquity plc as a Senior Consultant, International Media since February 2019 and has recently been promoted to Associate Director, Insights in South Africa.

Paige Louw completed a short course in Digital Marketing at Stellenbosch Business School in 2017. Prior to that, they obtained an Honours degree in Applied Media from Nelson Mandela University in 2006 and a Bachelor's degree in Media, Culture, and Communication from the University of Port Elizabeth from 2001 to 2004. Additionally, Paige has obtained certifications such as "Digital U" from Google in 2018 and attended the "AMASA Annual Media Planning workshop" in 2009.