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Lars is Chief Data & Technology Officer, based in their Netherlands office. Lars joined Ebiquity through the 2020 acquisition of Digital Decisions, where he was Chief Operations Officer.

After the acquisition, Lars took on the role of Managing Director of Ebiquity’s Digital Innovation Centre where he responsible for building out the Media Data Vault, a highly scaled data management platform which powers Ebiquity’s Digital Media Solutions.

His previous experience includes data consultancy roles at Capgemini, Deloitte and HKP.