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Melina König currently serves as the Marketing Director for the Electrical Sector in LATAM at Eaton since May 2021. Prior to this role, Melina held various marketing positions at Nexans from May 2011 to April 2021, including Marketing, Commercial & Corporate Head, where responsibilities included strategic marketing and business development. Melina also served as the Strategic Marketing Manager for South America, successfully implementing a Brazilian model throughout the region, and held the position of Marketing Manager in Brazil, expanding marketing processes and reporting directly to the CEO. Earlier experience includes a Marketing Coordinator role at Omron Electronics and a Marketing & Communication Coordinator at Philips, where Melina led comprehensive marketing initiatives. Educational qualifications encompass multiple postgraduate degrees in Strategy Marketing, Business Management, Market Intelligence, and Corporate Communication from renowned institutions.