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Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business since July 2001, with a focus on business and psychology. In addition to this role, Aaker serves as a keynote speaker for the Washington Speakers Bureau and holds board director positions at several organizations, including the Eat. Learn. Play. Foundation, Decarbonization Plus Acquisition Corp, and Codexis, Inc. Previous advisory roles include strategic guidance for Accompany during its successful exit to Cisco and contributions to X, the moonshot factory, and Corporate Visions. With a PhD in Business and Psychology from Stanford University and a BA in Psychology from the University of California, Berkeley, Aaker has a strong foundation in both academic and practical aspects of business strategy and consumer experience.