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Alex Keynes has had a diverse work experience in product management. From 2002 to 2014, they held various roles at Fairfax Digital. In 2014, they became a Product Manager at Wayne Parker Kent, where they focused on programmatic advertising and data. In 2015, they co-founded TRVL and served as the Head of Product, leading the development of a peer-to-peer travel booking platform. In 2019, they joined 23G as the Head of Product and remained in that role until 2020. Later, they joined EasyPark Group, where they held multiple positions, including Senior Product Manager and Head of Product for different divisions, such as Parkmobile/Parkline and the Driver's Experience. Their responsibilities at EasyPark Group included leading product strategies, overseeing technical development, and driving subscription initiatives.

Alex Keynes completed a Bachelor of Commerce (B.Com.) degree in Business/Communications at Monash University from 1998 to 2002. In 2002, Alex also pursued a Postgraduate Certificate in Media Cadetship at Monash University. Later in 2012, Alex obtained a Certificate in Foundational Leadership from Mt Eliza Business School.