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Paul Parmentier is an accomplished product and data professional with extensive experience in driving growth and operational efficiency. Currently serving as the Product and Data Lead at Easy24, Paul has successfully executed a strategy that significantly increased annual sales from €130 million to €220 million while restructuring teams to enhance productivity. As the founder of Aruba Spirulina, Paul established a spirulina business from market research to full-scale operations. Previous roles include Senior Data Consultant and Product Owner at Artefact, where Paul led multiple data projects exceeding performance targets, and a Digital Sales Engineer at Worldline Global, managing high-revenue digital sales projects. Paul holds a Master in Management from EDHEC Business School and has a strong academic background, including a highly regarded preparatory course and a scientific baccalauréat with highest honors.