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Alfonso Yáñez currently serves as the Back Office & Master Data Leader at Easy24, a position held since July 2022. Prior to this role, Alfonso worked as a Back Office & Master Data Analyst at Pernod Ricard from August 2020 to April 2024. Alfonso's career also includes significant experience at Philip Morris International, where responsibilities included Data Governance Executive, Commercial Systems Development Coordinator, Sales Systems Security Coordinator, and Sales Tools & Applications Coordinator from November 2011 to January 2020. Notably, Alfonso integrated key performance indicators and definitions company-wide using the Collibra platform. Earlier experience includes roles at Ernst & Young as an ASQ Coordinator and at PR Newswire as a Senior Product Advocate. Alfonso holds a Diplomado in Comercio Exterior and a degree in International Relations from Universidad Nacional Autónoma de México.