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David Lueder serves as President and Chief Commercial Officer at Easy Way Products, where leadership spans all aspects of go-to-market and brand strategy, including product development, marketing, and customer success. Prior experience includes roles as Chief Revenue Officer and Executive Vice President of Sales at DOWNLITE, with a focus on multichannel sales strategies and user engagement. David also possesses expertise as a Business Advisor at Guidepoint and has held executive positions at various textile companies, including VCNY Home and Nostalgia Home Fashions, where significant revenue growth was achieved. Educational credentials include participation in the CEO Leadership Program at Northwestern University and an Educational Certificate in Digital Marketing from The Wharton School.