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John Loeffler is a seasoned professional with extensive experience in the sporting goods industry, currently serving as Category Director for Bats at Rawlings Sporting Goods since February 2019. In this role, John defines strategic plans for bat categories, ensuring alignment with company business goals, and leads cross-functional teams to achieve both short-term and long-term objectives. Prior to this, John worked as a Senior Sales Analyst at United Sports Brands, where analysis of point-of-sale data revealed key market opportunities, and as a Rehabilitation Specialist at HealthSource Chiropractic & Progressive Rehab, where John focused on patient rehabilitation and education. John holds a Bachelor of Science degree in Kinesiology and Exercise Science from Valparaiso University.