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Aaron Hassel is an experienced marketing professional with over a decade of expertise in brand marketing, currently serving as the Director of Brand Marketing at Easton Diamond Sports, LLC. Since 2011, Aaron has successfully led strategic marketing campaigns, managed marketing budgets, and directed visual content development, achieving significant follower growth and impressions on social media. Notable accomplishments include the establishment of an Ambassador Network and launching an NIL initiative for college athletes, alongside driving product success in the Fastpitch Softball category. Previously, Aaron held various roles at Easton, including Brand Marketing Manager and Coordinator, where contributions included award-winning campaigns and innovative event activations. Prior experience includes roles with the Los Angeles Dodgers and coaching at Campbell Hall, complemented by a Bachelor’s degree in Sports Management from the University of the Pacific.