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Winnie Hsiao

Head Of Publishing at East2West

Winnie Hsiao is an experienced professional in the gaming industry, currently serving as the Head of Publishing at East2West Games since April 2021, specializing in indie game publishing. Previously, Winnie held the position of Overseas Marketing Director at Beijing Babeltime Technology Co., Ltd. from October 2017 to June 2020, focusing on mobile game publishing in the Asia Pacific market, including game sourcing, operation, monetization, and marketing strategies. Prior roles include Senior Marketing Manager at CocoaChina/Chukong Technologies, where marketing efforts targeted global markets with an emphasis on Taiwan, Japan, and Southeast Asia, and Marketing Manager at DeNA, overseeing marketing and media relationships for the DeNAMobage platform. Winnie began as a Business Development Manager at GIGAMEDIA, where responsibilities included managing business development for licensed client games, followed by a role as Marketing Analysing Manager, which involved establishing a database on the Taiwanese gaming industry. Winnie Hsiao holds a Bachelor's Degree in Preschool Education from National Chiayi University.

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