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Kassidy Finucan is a seasoned brand and communications manager currently working at East Room since April 2023. Prior to this role, Kassidy served as Creative Director for IG Sales and TikTok at VSP Consignment, focusing on content creation and sales growth on social media platforms. Experience at Aritzia included positions ranging from Senior Social Media Coordinator to Junior Social Media Associate. Previous roles also encompassed work at Terroni Group, Blake Keen Photography, and leadership as Head of Experience for Ryerson University's Mass Exodus 2020 fashion show. Educational qualifications include a Bachelor of Design in Fashion Communications from Ryerson University and a High School Diploma from Twin Lakes Secondary School.