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Jo Gosden has a diverse work experience in the field of marketing. They started their career at Starfoil Technology Netherlands BV in 1997 as a Marketing professional and worked there until 2001. They then joined Ginsters as a Learning & Development Assistant from 2005-2006. In 2008, they became a Brand Manager at Challs International Ltd until 2011. Jo then worked at Jeyes from 2011-2013, initially as a Category Marketing Manager and later as a Product Manager for the Bloo Brand. They then joined Notcutts Ltd. in 2013 as a Marketing Manager and later became the Senior Marketing Manager from 2017-2020. From 2020 to 2023, Jo was the Marketing Manager at Floramedia UK. Currently, they hold the position of Head of Marketing at East of England Co-op, starting in 2023.

Jo Gosden attended Woodbridge School from 1990 to 1997, where they completed their GCSE's and A-Levels. Later, from 2003 to 2007, Jo studied at the University of Plymouth and obtained a BA (Hons) in Marketing.