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Joanne Aliber is a seasoned marketing professional with extensive experience in driving marketing strategies and initiatives across various industries. Currently serving as SVP of Marketing & Strategy at East Cambridge Savings Bank, Joanne oversees all marketing, advertising, branding, communications, and public relations efforts in alignment with the bank's strategic goals. Previously, Joanne founded AMS Aliber Marketing Services, offering consulting in communications and brand marketing, and held senior roles at Brightcove, AT&T, TomTom, Digital Media Group, Genuity, Lacerta Group, BASF, and Cone Communications, where Joanne demonstrated expertise in product management, customer advocacy, and brand development. Joanne holds an MBA from Boston University and a Bachelor’s degree from Georgetown University.