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Aingeru Duarte currently serves as the Head of the Digital Department at Adevinta Spain since April 2018, responsible for optimizing and accelerating the group's digital portals and defining the digital strategy. Additionally, Aingeru has been a professor at EADA Business School since June 2019, teaching Digital Analytics and A/B Testing through directed classes and workshops. Previous roles include Head of Digital, CRO & UX at MediaMarkt Iberia, where responsibilities included managing teams focused on online conversion optimization and defining performance marketing strategies, and Digital Analytics & SEO Manager at Mango, focusing on web analytics and SEO efforts. Aingeru has also worked as a Digital Intelligence Specialist at Divisadero, a Freelance Developer specializing in Drupal CMS, a Web Analytics Consultant at MVC, and a TIC Consultant at Fundación CTIC. Educational qualifications include a degree in Technical Engineering in Computer Science from Universidad de Oviedo and studies at Universitat Politècnica de València.