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Chris Shannon is an experienced analyst in analytics and strategy, currently working at E15 Group since June 2023. Previously, Chris served as a Consumer Intelligence Analytics Fellow for the Tampa Bay Lightning, where responsibilities included analyzing YouGov data and producing reports on digital media metrics to support commercial partnerships. Chris also held roles as a Digital Asset Licensing Coordinator at FanField, a Sponsorship Scout at SponsorUnited, and a Hockey Analytics Intern at the Tampa Bay Lightning. Educational qualifications include an MBA/MS in Vinik Sport and Entertainment Management from the University of South Florida and a Bachelor's degree in Sport Management from the University of Tampa.