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Irina Tudor is a Digital Analytics Expert at E.ON Software Development since April 2021, specializing in implementing and managing analytics tools such as Google Analytics and Google Tag Manager, as well as building data layers and visualizing customer journeys. Prior experience includes a role as a Marketing Data Analyst at Harte Hanks from October 2014 to April 2021, where Irina conducted pre and post-event analyses, provided insights into account-based marketing, and optimized marketing campaign performance through data analysis. Irina's diverse skill set extends to HTML development, marketing automation programming, campaign management, and copywriting, with a foundational education in English and French, complemented by a current pursuit of a Master’s degree in Data Mining from Universitatea „Alexandru Ioan Cuza” din Iași.