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Jacinth Lorenzo (Mendoza) has a diverse work experience in marketing and brand management. Jacinth is currently working as the Sr. Director of Brand Marketing for Keys Soulcare at E.L.F. Beauty since December 2023. Prior to that, they were the Senior Director of Marketing at Wet Brush and Bio Ionic under Beauty by Imagination (BBI) from November 2020 to December 2023. Jacinth also served as the Director of Marketing at DevaCurl from May 2017 to November 2020 and as the Brand Manager from March 2015 to May 2017. Before that, they worked as a Marketing Manager at L'Oréal from January 2014 to March 2015 and from July 2011 to December 2013. Jacinth started their career as a Sales Planner at The Knot in February 2011 and worked as a Strategist at The Media Kitchen from December 2009 to January 2011. Jacinth also gained experience as a Connections Associate and Connections Junior Associate at MediaVest from July 2008 to December 2009 and from June 2007 to June 2008, respectively. Jacinth began their career as a PR Intern at Coach Leatherware from February 2006 to June 2007, a Marketing Intern at Laser Cosmetica from September 2006 to January 2007, and a Publicity Intern at Sony Music Entertainment from October 2005 to January 2006.

Jacinth Lorenzo (Mendoza) studied Marketing at Fordham University from 2003 to 2007.