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Fanny Xu has extensive experience in supply chain management and operations within the cosmetics and healthcare industries. Currently serving as General Manager and Vice President of China Operations at e.l.f. Cosmetics since November 2014, Fanny previously held key roles at Mary Kay Trading (Shanghai) Ltd. from January 2007 to October 2014, including General Manager and Direct Purchasing Director, overseeing global sourcing and logistics. Earlier career highlights include Associate Regional Supply Chain Director at Johnson & Johnson from February 1997 to January 2007, and positions at Holly (China) Ltd. and Swallow Cosmetics. Fanny Xu holds an MBA from Webster University and a BA in International Business from Shanghai University.