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Marcelo Caruana has a diverse work experience spanning different roles and industries. Marcelo started their career in 2000 as an Event Producer, Promoter, and DJ at Fazendo Arte. In 2004, they worked as a Producer at MKTools DDB. From 2005 to 2007, Marcelo served as an Event Manager and Director at both Experience Club and Conectis Experience Marketing. In 2007, they briefly worked as an Event Planner at Contexto Propaganda. Marcelo then joined Maxideia in 2008 as a Sales and Account Manager. In the same year, Marcelo also started working at E-goi, where they held various positions including Account BR/LatAm and Project Manager, Sales and Marketing Manager, and finally, Head of Marketing until the present.

Marcelo Caruana attended Pontifícia Universidade Católica de São Paulo from 2000 to 2004, where they completed a Licenciatura in Marketing and Advertising.