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Bahira Dakroury started their work experience in 2010 at Peek & Cloppenburg as a Manager of Ecommerce Projects. Bahira worked in this role from January 2010 to February 2012. Following that, in March 2012, they founded Alpha Reply and became the Managing Partner. Bahira held this position until May 2023. Currently, they are the Chief Executive Officer of e-domizil GmbH, starting from May 2023.

Bahira Dakroury obtained a Certificate in Business Excellence from Columbia Business School from 2013 to 2019. Bahira also pursued a Certified M&A Professional program at the Frankfurt School of Finance & Management in 2019-2020. Previously, they studied Fashion and Luxury Management at the University of the Arts London from 2006 to 2009. In 2004-2005, they completed a Marketing Specialization at the Westdeutsche Akademie für Kommunikation. Bahira began their educational journey by studying Business Administration at the University of Cologne from 2002 to 2005. Additionally, they briefly attended Harvard Kennedy School in 2009, focusing on Intellectual Property.