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Luca Kretz has a diverse work experience in various industries. In 2017, they completed an internship at Capital Bank - Grawe Gruppe AG, where they were involved in bond analysis and assisted with daily newsletter writing and investment proposals. From 2017 to 2020, they worked as a Digital Project & Online Marketing Manager at KOSAN Pharma, gaining experience in paid social, SEO, SEA, and CRM marketing. Following that, they worked as a Financial Copywriter at Gelfarth & Dröge Research GbR from 2019 to 2021, conducting independent research and creating securities analyses and industry reports. In 2021, they joined Thalia Buch & Medien GmbH as an Online-Marketingmanager, responsible for coordinating agencies, planning marketing measures, and optimizing marketing activities. Their role involved working with various online marketing channels, including Paid Social, Display, SEA, SEO, OnSite Marketing, Affiliate, and Influencer Marketing. Currently, Luca Kretz is working as a Digital Analytics Consultant at e-dialog, starting in October 2022.

Luca Kretz began their education in 2008 at Handelsakademie Vöcklabruck, where they studied Controlling and Accounting. They attended this school from 2008 to 2013. In 2014, Luca enrolled at Fachhochschule Wiener Neustadt and pursued a Bachelor of Arts in Business with a focus in Business Administration, Finance, and Marketing. They completed their bachelor's degree in 2017. In 2015, Luca also briefly attended Haaga-Helia University of Applied Sciences, where they studied Business Administration and Marketing. From 2020 to 2022, Luca attended FH Kufstein Tirol – University of Applied Sciences and obtained a Master of Arts degree in Digital Marketing.