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Kristina Niederer is currently the Director of Digital Analytics at e-dialog, where Kristina leads a team of 16 FTE's and is responsible for developing corporate goals and processes, partner management with Google, leading tenders and large scale sales, as well as key account and project management. Kristina also holds a position as a Member at Mission Female and has previous experience in project and account management at Roland Gareis Consulting GmbH. Kristina has a Bachelor of Science in Wirtschaftswissenschaften from WU (Vienna University of Economics and Business) and a diploma in Online Marketing Manager from Werbeakademie Wien.