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Gastón L. is an accomplished professional with extensive experience in digital analytics and marketing. Currently serving as Web Analytics Manager at Stellantis and a Professor of "Digital Marketing & Web Analytics" at The American Business School of Paris, Gastón also presents webinars for E-commerce Nation. Prior roles include Digital Analytics Manager at Hilti Group, where responsibilities encompassed website performance management and project coordination across Western Europe, and Digital Product Manager at Solocal Group, focusing on agile methodologies and user engagement. Gastón has held various positions in product management and business analysis across renowned companies such as Microsoft and ASUS, demonstrating a strong background in market research, data analysis, and digital product development. Educational qualifications include a Business Administration Degree from Universidad de Castilla-La Mancha and coursework in Marketing from ESGCI and Université de Neuchâtel.