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Andrea Eberhart is currently working at PIA DYMATRIX as a Team Lead Customer Analytics. Prior to this role, Andrea held positions at Hochschule Pforzheim, GfK, KPMG, and Fruehling Advertising. Andrea has a PhD in a related field from Leuphana University of Lüneburg, a Master of Science in Marketing from FAU Erlangen-Nürnberg, and a Bachelor of Arts in PR, Advertising, and Market Communication from Stuttgart Media University. Andrea's work involves leading teams, developing and coaching employees, managing projects in customer analytics, providing consultation and support to B2C and B2B clients, creating machine learning models, and generating insightful reports and recommendations using various tools and technologies.