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Muzi Li has a strong background in brand strategy, communication, and account management. They started their career in 2013 as a Brand Strategist and New Business lead at BETC Design, where they worked on brand positioning, creation, and retail strategies for various clients. In 2016, they joined FREITAG as the Brand F-riend and communication lead for Greater China. They then transitioned to BETC, where they worked as a Consultant in Strategy, New Business, and Account Management. In this role, they developed strategies for Citroën PSA, FRED Jewelry, Shihyo, DELN, Givenchy Beauty, and Riunite. Most recently, Muzi Li joined DXOMARK as the Brand and Communication Director. Additionally, they worked briefly at Publicis Conseil as an International Account Director in 2021. Overall, Muzi Li brings extensive experience in brand management, communication, and strategy to their current role.

Muzi Li holds a Master's degree in Brand Management from OMNES Education, which they pursued starting from 2014. Their educational background also includes a Master's degree in Strategy and Innovation from Université Lumière Lyon 2, which they obtained in 2013. Additionally, they have obtained a certification as a 200-Hour Registered Yoga Teacher in Hatha and Vinyasa styles from Yoga Alliance in October 2020.