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Putri Ayu Yulisa currently serves as the Digital Marketing Manager at PT Dwidaya World Wide since July 2023, after previously holding the same title at KOCO Indonesia from September 2020 to July 2023. In these roles, Putri managed marketing department OKRs/KPIs, budget planning, and various marketing campaigns encompassing SEO, SEM, social media advertising, email marketing, and content creation. Notable achievements include a 400% growth in brand followers and a 63% increase in website traffic at KOCO Indonesia, as well as successful management of significant community engagement initiatives and PPC campaigns. Prior experience includes freelance work as a Social Media Specialist and an internship as a Digital Marketing (KOL Specialist) at TOP 1 Oil Products Company. Putri holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Universitas Mercu Buana.