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Yoav Roth has over 25 years of experience in business development, marketing, and legal counsel. In 2021, they began their current role as Chief Revenue Officer at Duve, an end-to-end guest management platform helping hoteliers digitize their hotel processes. From 2019-2021, they provided Business Development and Consultancy Services for various companies. From 2017-2019, they served as VP Business Development at SWEET INN, a travel-tech startup and leading European operator of premium apartments hospitality. From 2012-2017, they were VP Business Development at Moovit, the world's leading transit app and #1 transit data company. From 2011-2012, they were CEO at MobiAppi, an online platform to self-create and manage mobile apps. From 2008-2011, they were VP Business Development and Marketing at La-Mark Vision Ltd., an M-learning startup. From 2007-2008, they were VP Marketing at Telesystems of Ukraine (PEOPLEnet). From 2005-2007, they were Associate VP, Business Unit General Manager at Comverse, a NASDAQ traded company. From 2004-2005, they were VP, Cellular Division General Manager at Solgood Communication Group. From 1996-2004, they were Director, Head of marketing division and Legal Counsel at Cellcom, the largest cellular telecom operator in Israel.

Yoav Roth obtained their MBA in business administration from the University of Haifa in 1998. Prior to that, they obtained their LLB in Law from the University of Reading between 1991 and 1994.