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Matthijs Koster is an experienced business analyst and digital sales specialist with a robust background in e-commerce and direct marketing. Currently serving as a Business Analyst for Digital Sales at Dutch Flower Group since August 2022, Matthijs previously held various roles at Bakker.com, including Specialist E-commerce and Senior E-mail Marketeer, from December 2017 to June 2022. Matthijs also has experience in direct marketing with Groupe PSA and email marketing with both de Persgroep Nederland and Sanoma NL. Additional roles include Digital Marketing Executive at Koninklijke Jumbo B.V., E-mail & Database Marketeer at SCOUPY, and Senior CRM Executive at GroupM, among others. Matthijs holds a degree from Inholland University of Applied Sciences, obtained between 2001 and 2005.