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Marcel Zandvliet boasts extensive experience in marketing and corporate social responsibility within the horticulture and flower industry. Currently serving as the Chief Marketing Officer and Chief Sustainability Officer at Dutch Flower Group since April 2011, Marcel is a key member of the Executive Committee, previously holding positions such as Director of Marketing. Prior experience includes serving as Director of Marketing, R&D, and Corporate Affairs at Chrysal International BV, where leadership extended to international marketing across multiple regions. Marcel began a career at Zwapak B.V., progressing from intern to Head of Marketing, Design & New Business while also serving on the Board. Marcel's educational background includes various strategic and marketing qualifications, culminating in a Professional Future Strategist degree from Nyenrode Business University in 2017.