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Brian Maxwell is chief operating officer of Dutch Bros Coffee, where he is responsible for the executive team’s performance in implementing company initiatives and service to the franchise family. An original “broista” in 1992, Brian formally embarked on his career with the company in 1999 as vice president of growth and as franchise coordinator, envisioning and constructing the organization’s franchise system.

Brian dedicated seven years to overseeing the expansion of Dutch Bros, helping to take the company from 12 locations to 100. He continued to oversee growth until 2009, when he stepped into the general manager role before evolving into his current position as COO.