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Alice W. is a Digital Content Writer at durhamlane, responsible for managing content and tone across various digital channels while also contributing to client content since January 2024. Prior to this role, Alice worked as a Social & Content Writer at Fox Agency from October 2021 to January 2024, gaining valuable experience in the industry. Between November 2019 and October 2021, Alice served as a Content Marketeer at Leeds Bradford Airport, enhancing the airport's digital journey and improving engagement during a challenging period marked by a global pandemic. Earlier in the career, Alice worked as a Marketing Executive at Devonshire Hotels & Restaurants from June 2015 to November 2019, supporting diverse marketing initiatives. Alice holds a Bachelor's degree in English Language from Lancaster University (2013-2016) and A Levels in English Language and Literature from Settle College (2011-2013).