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Simon Peters is a seasoned sales professional with extensive experience in leadership roles across major retail sectors. Currently serving as Sales Director for Wholesale & Value Retail at Duracell Inc. since November 2015, Simon plays a key role in shaping company strategies and managing P&L accountability for strategic distribution partners. Previous positions at Duracell include Associate Sales Director and Head of Sales for Specialist Retail, where Simon was instrumental in establishing the standalone Duracell UK & Ireland business under Berkshire Hathaway. Simon's prior experience at Henkel involved significant positions such as Channel Controller for DIY Multiples and National Account Manager, overseeing major accounts and leading commercial strategy. Early career roles at FAI Automotive PLC and Decosol Ltd focused on regional sales management and account oversight. Simon's career is underscored by a strong foundation in sales management and strategic development.