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Abraham Martinus is a seasoned marketing professional with extensive experience in shopper marketing, brand communications, and customer relationship management. Currently serving as the Senior Marketing Manager for Brand Communications at The Duracell Company since March 2016, Abraham has successfully led comprehensive shopper marketing initiatives that align with customer strategies and brand priorities. Previous roles include significant leadership positions in other major companies such as Procter & Gamble and FrieslandCampina, where Abraham excelled in developing CRM strategies and executing integrated marketing plans. Abraham holds a Mini MBA in Brand Management from Marketing Week and a Bachelor's Degree in Industrial Engineering from Universitas Katolik Parahyangan.