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Hitakshi Shah

Global Influencer Marketing Manager at Duolingo

Hitakshi Shah has a diverse work experience spanning various industries and roles. Hitakshi began their career as a Finalist in a Case Competition at Deloitte, where they collaborated with a team to propose innovative solutions for FEMA. Hitakshi then worked as a Spokesmodel at the Blockchain World Conference for VyB Technologies LLC. In 2018, they served as the Events & Hospitality Director for Beat of Raas.

In 2019, Hitakshi undertook a Business Analyst Internship at Proptio, where they gained experience in market analysis and formulated marketing plans. Hitakshi also joined Kappa Phi Gamma Sorority, Inc as Vice President of External Affairs and later served as President. In these roles, they oversaw various organizational events and implemented communication and organizational tools to improve efficiency.

In 2020, Hitakshi joined TikTok as a Campus Ambassador, where they grew the social following and conducted giveaways. Hitakshi also interned at Panasonic North America as an Operations Intern, where they implemented data tracking automation and designed an Intranet portal.

In 2021, Hitakshi worked as an Influencer Marketing Intern and later as an Influencer Marketing Coordinator at Current, where they activated numerous influencer campaigns and made Current the top followed fintech brand on TikTok. Hitakshi also produced lifestyle and technology videos on YouTube, generating significant subscribers and watch hours.

Currently, Hitakshi is working as a US Marketing Associate at Duolingo.

Hitakshi Shah completed their high school education at John P. Stevens High School from 2013 to 2017, earning a High School Diploma. Following that, they attended Rutgers Business School from 2017 to 2021, where they obtained a Bachelor of Science (BS) degree. Their major was Business Analytics and Information Technology, with a secondary focus on Marketing.

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