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Mari Ketola has extensive experience in various roles such as Business Manager, Marketing Manager, Product Manager, Sales Director, and Export Assistant in companies like Duodecim Medical Publications Ltd, and Price & Pierce Finland Oy. Mari has been involved in areas such as eLearning, book publishing, brand and marketing management, business development, and international trading of pulp and paper products. Mari holds a Master of Economics and Business Administration degree from the University of Vaasa and has completed executive education in Business, Leadership, and Strategy from Aalto Executive Education.