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Morne Coetzer has over 15 years of experience in the tire industry, currently serving as the Manager of Product at Apollo Tyres South Africa (Pty) Ltd since July 2008. In this role, Morne focuses on new product development and the re-engineering of existing products to maintain market leadership, as well as guiding marketing teams on product selection and positioning. Prior to this position, Morne held roles as Commercial Manager and Sales Consultant at Dunlop Tyres from September 2000 to July 2008. Morne Coetzer holds an Advanced Diploma in Leadership Development from the University of Stellenbosch, earned between 2009 and 2010.