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Perry Wismans is an experienced executive in the horticultural industry, currently serving as Chief Operating Officer and Business Innovation Director at Dümmen Orange The Netherlands B.V. since January 2020, while also being an Executive Board Member. As the Owner and Managing Director of Lucanne B.V. since January 2018, Perry has demonstrated entrepreneurial leadership. Additionally, Perry has held various positions at Dümmen Orange since 1999, including Partner and Global Head of Floriculture Innovation. Previously, Perry was the Managing Director at Dümmen Orange North America and the Dümmen Group, contributing to significant growth and innovation within the company. Educational qualifications include a degree from Radboud University (1989-1994) and studies at Erasmus University Rotterdam (1988-1989).