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Brenda Magallen is a seasoned professional with extensive experience in business analysis, sales digitization, and marketing. Currently serving as a Manager Business Analyst at Dulsco since February 2018, Brenda facilitates communication between business systems users and technology solutions, enhancing systems quality and profitability. Previous roles include Head of Sales Digitisation, where deep expertise in digital sales strategies was applied to develop customer-centric systems, and various positions at G4S from November 2008 to February 2018, including Head of Business Development and UAE Commercial Administrator. Brenda has a strong background in Salesforce administration, marketing strategy development, and event management. Brenda holds a Bachelor of Science degree in Zoology/Animal Biology from Mindanao State University, graduating in 1998.