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Julian Attree is an accomplished entrepreneur with extensive experience in manufacturing and technology. As the founder and CEO of Minus Forty Technologies, Julian Attree led the development of advanced Commercial Refrigerated Display Merchandisers and executed a strategic overhaul in 2006 to adapt to competitive pressures from Asian markets. Additionally, Julian Attree founded IAD Solar Power Corp and successfully integrated solar power solutions into Minus Forty's operations. Prior to this, Julian Attree founded Beachcraft Spas / Lifestyle Spas, growing the company to become Canada's largest manufacturer of Whirlpool Spas before selling it in 1987. Julian Attree holds a Bachelor of Science in Electrical and Electronics Engineering from Nova Scotia Community College and has studied Business at Saint Mary's University.