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Alessandra Sadan is the current Vice President of LATAM at Duda. Alessandra has held this position since October of 2014. Prior to their current role, they served as Vice President of Market Development at Sapphire Ventures, LLC from July 2014 to October 2014. In this role, they worked with portfolio companies post-investment, advising them on business development and go-to-market strategies to scale their businesses. Alessandra also connected them with prospect customers and potential partners within the enterprise ecosystem.

From March 2014 to February 2018, Sadan served as a Board Member for Little Acorn, a non-profit organization.

Sadan began their career in 2006 as Executive Director of Go-to-Market for SAP BusinessObjects. In this role, they were responsible for the overall Go-To-Market activities for the Enterprise Performance Management (EPM) and Governance Risk and Compliance (GRC) product portfolios. Alessandra worked on a daily basis with prospects, escalated customers as well as potential and existing partners. Alessandra also investigated potential acquisition targets and partnerships to address white spaces in the portfolio. In addition, they led strategic projects such as setting up a Customer Success Office to handle escalated customers, improving product quality based on customer feedback, identifying and winning reference customers for specific customer segments and uses cases.

Alessandra Sadan has a Bachelor in Business Administration from Universidade do Planalto Catarinense in Brazil. Alessandra also has a MBA in Information Systems Management from Pforzheim University in Germany. In addition, they have a Graduate Studies degree in Productivity Management from Universidade do Planalto Catarinense in Brazil.

Their manager is Itai Sadan, Co-Founder & CEO. Alessandra Sadan works with Stephanie Hsiung - CFO, Alan Keller - Chief Enterprise Sales Officer, and Roni Mizrahi - VP, Product Growth.