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Daniela K. Bolletta has extensive experience in sales, marketing, and trade marketing across several prominent companies. Currently serving as Diretora de Vendas, Marketing e Trade at Ducoco Alimentos e Bebidas since March 2021, Daniela oversees multiple areas including Sales, Marketing, Trade Marketing, R&D, New Business, E-commerce, Commercial Development, and Pricing, managing a team of over 50 direct reports. Previously, Daniela was the Gerente Executiva de Marketing e Trade Marketing at Britvic Brasil from March 2012 to October 2020, leading a team of over 280 individuals and developing category strategies while managing performance indicators. Prior experience includes serving as Gerente de Produtos - Marketing at Cosan, where Daniela implemented marketing strategies and monitored brand performance, and an earlier role as Estagiária de Marketing at Springer Carrier. Daniela holds a Master’s degree in Marketing and a Bachelor’s degree in Market Administration with a focus on CRM from ESPM Escola Superior de Propaganda e Marketing.