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Paul Sirisant currently serves as the Chief Executive Officer of VIBAL Corporation, where efforts are directed at creating a large entertainment production village in the South Sukhumvit area. Previously, Paul held the position of Senior Vice President at DTGO Group of Companies, and, as Managing Director at Universal Music Group, successfully transformed Universal Music Thailand into a holistic music label, doubling its business in three years. Paul’s prior roles include Marketing Director and Head of Innovation at Diageo, where significant achievements included building a dominant Ready-To-Drink business and spearheading substantial product innovation. Early in the career, Paul gained extensive experience in brand management at Diageo North America and Warner Music Group, contributing to major marketing initiatives and successful product campaigns. Paul holds a Master of Laws degree in International Business, Trade, and Tax Law from the University of Technology Sydney.