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Romain Baettig is a seasoned marketing professional currently serving as Content Manager for Road & Gravel at DT Swiss since February 2022, where responsibilities include creating and coordinating marketing campaigns for new bicycle components. Previously, Romain co-founded Traveler & Company, managing marketing strategies, social media platforms, content creation, and sales development. Romain's experience extends to roles such as Business Development Associate at ID Genève Watches, Digital Marketing Intern at Maurice Lacroix SA, and President of the HEC Lausanne Sailing Team. Romain's educational background includes studies at HEC Lausanne, Krakow University of Economics, and Université de Fribourg, providing a solid foundation in business and marketing.