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Michael Bassik is an accomplished executive with extensive experience in digital marketing and media. Currently, Bassik serves as the Chief Executive Officer of Optimal, a digital marketing partner specializing in innovative performance marketing solutions. As a co-founder of both UNTU, a healthcare media and technology company, and DSPolitical, the first voter-targeted online advertising network for the Progressive movement, Bassik has demonstrated expertise in leveraging technology for impactful campaigns. Previous roles include CEO positions at Media Assembly and Proof Integrated Communications, as well as leadership roles within MDC Partners and Air America Media. Bassik holds a BA in Political Science and Spanish from the University of Pennsylvania and a JD from American University Washington College of Law.