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James Gough is an experienced Senior Structural Designer at DS Smith, where responsibilities include creating efficient structural designs for point-of-sale (POS) and managing the production of white samples to meet sales briefs. Previously, James Gough worked as a Kongsberg/Elitron Operative at CREO Retail Marketing, ensuring quality and safety standards while operating CAD cutting machines. Earlier roles include Design Engineer at Alstom Grid, providing drawing and design services for client projects, and Product Designer at Daro Design Ltd, where innovative product development was undertaken. James Gough holds a BSc (Hons) in Product Design Technology from the University of Staffordshire.