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Rafael Hessel currently serves as the Executive Creative Director at DRUID Creative Gaming since January 2023. Prior to this role, Hessel was the Creative Strategy Lead for Brazil at Twitch, where responsibilities included leading the Brand Partnership Studio and developing major advertising campaigns for significant clients. Hessel has held various creative positions at notable agencies such as BriviaDez, R/GA, and J. Walter Thompson Worldwide, contributing to campaigns for prominent brands like Bank Carrefour and Ford Latin America. Early career experiences include roles as a copywriter at Ogilvy & Mather and OneBigAgency, complemented by education in Copywriting from Miami Ad School Brasil and a Bachelor's degree in Marketing and Advertising from ESPM.